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麥當勞A(yíng)PP終于要推移動(dòng)訂單和付款功能了
發(fā)起人:eging4  回復數:1  瀏覽數:3064  最后更新:2022/9/28 21:20:58 by nihaota

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2017/3/27 16:03:17
eging4





角  色:管理員
發(fā) 帖 數:2103
注冊時(shí)間:2016/9/5
麥當勞A(yíng)PP終于要推移動(dòng)訂單和付款功能了
Stepping up to the counter to order a Big Mac is so yesterday.



顧客在麥當勞前臺匆匆忙忙購買(mǎi)巨無(wú)霸的日子即將成為過(guò)去。

McDonald's is finally getting with the modern times and has started pilot testing a mobile app that lets customers place food orders with their phones for in-restaurant or drive-through pickup.

麥當勞終于追上了現代社會(huì )的步伐,開(kāi)始進(jìn)行手機應用的測試,顧客可以通過(guò)手機應用在店內點(diǎn)餐或點(diǎn)外賣(mài)。

Last Wednesday, 29 restaurants in Monterey and Salinas, California have begun accepting mobile ordering and payment through the McDonald's app.

上周三,29家位于加利福尼亞州蒙特雷市和薩利納斯市的麥當勞餐廳宣布,顧客可以通過(guò)手機應用訂餐并支付餐費。

McDonald's plans to expand the pilot test program to 51 more restaurants in Spokane, Washington, and then to 14,000 U.S. restaurants and about 6,000 locations spread across Canada, China, the UK, France, Germany and Australia by the end of the year.

麥當勞計劃于將應用測試推廣至華盛頓州斯波肯市的51家餐廳,然后是全美共計14000家餐廳,并在年底前進(jìn)一步推廣至遍布加拿大﹑中國﹑英國﹑法國﹑德國和澳大利亞等地的約6000家連鎖店。




While you might be thinking finally, nailing down the logistics for mobile ordering and payments for a fast-food franchise as huge as McDonald's isn't as easy as it sounds.



對于麥當勞這樣的快餐業(yè)巨頭,敲定手機應用訂餐和支付的物流工作絕非聽(tīng)起來(lái)這般輕而易舉。

Jim Sappington, McDonald's executive vice president of operations, digital and technology, says it's completely redesigning kitchens in order speed up order flow and give customers an experience that's "clearly better."

麥當勞負責運營(yíng)﹑數字和技術(shù)業(yè)務(wù)的副總裁吉姆·薩平頓表示,該技術(shù)改造了廚房,使之適應不斷加快的訂單流,提供“無(wú)疑更為優(yōu)秀”的顧客體驗。

They're thinking about everything, from how to time meal preparation in order to ensure food isn't cold to making sure customers aren't stuck waiting for their orders when they arrive for pickup.

麥當勞考慮到了方方面面,比如調配食物的準備時(shí)間以免食物變涼,確保車(chē)主不會(huì )因等待訂單而造成擁堵等問(wèn)題皆在此列。

"We can't impact the speed or the quality of our food," Sappington says.

薩平頓表示:“我們不能(因手機訂餐)影響食品的制作速度和品質(zhì)?!?/font>

2022/9/28 21:21:01
nihaota





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